Carewell recruits healthcare staff across Switzerland. Wanderful ran acquisition end to end — across two language markets, from first click to candidate sign-up.
Carewell connects nurses, healthcare assistants (ASSC), social care workers (ASE), care aides and midwives with hospitals, clinics, care homes and home-care services across Switzerland. The principle: activate an institution’s internal pool first, and only open up the external talent pool when needed — all free of charge for institutions.
An ambitious young startup in a market under intense recruitment pressure, needing serious, measurable acquisition rather than scattered one-off actions.
Three structural constraints to reconcile from day one:
Genuine bilingualism. French- and German-speaking Switzerland aren’t translated — they’re adapted. Professional vocabulary, institutions, search habits: everything differs.
Granularity. Nine healthcare professions, nine distinct search intents, each deserving its own targeting.
Frugality. Delivering results without costly SEO subscriptions, getting the most out of every advertising franc.
The goal wasn’t visibility for its own sake: it was to get real healthcare candidates signing up, at the lowest possible cost.
One single point of contact for the entire acquisition chain — strategy, creative, tech and management — instead of stacking up agencies.
Digital audit, personas by profession, positioning and a complete acquisition funnel.
Search campaigns structured by profession, keywords, extensions, cost-per-sign-up optimisation.
Pillar pages, internal linking, local SEO by canton, optimised blog.
A complete Swiss-German version — cultural adaptation, not translation.
SEO- and Ads-optimised pages: structure, proof, FAQ, performance.
Instagram, employer branding, product Reels via an AI-native workflow.
GA4 and custom conversion tracking for a web app (SPA).
24 Swiss institutional targets, scored and prioritised — no paid tools.
n8n flows: leads, emails, re-engagement, publishing, reporting.
In the French-speaking market, the advertising set-up generated candidate sign-ups at under 3 francs each — with a click-through rate of around 11%, well above industry benchmarks.
Custom conversion tracking in Google Tag Manager, able to measure every single sign-up precisely on a dynamic web app — where standard tags fail.
A backlink plan targeting Switzerland’s leading healthcare institutions directly, rather than copying competitors’ links — for stronger, more relevant local authority.
A Swiss-German version treated as a market in its own right: dedicated campaigns, rewritten content, local SEO. A second acquisition channel, not a spin-off.
Not abstract visibility: candidate sign-ups, controlled costs, organic growth built from scratch. That’s what an agile, data-driven agency can deliver.
Let’s talk about your acquisition →