Your flower shop in Lausanne
Bouquets for every occasion. Explore our collection.
How does it actually work?
Someone searches for what you offer. Your ad introduces your business and sends them to your website to buy, book or get in touch.
Florists in Lausanne — directory
Every florist in the canton, with opening hours and addresses.
Flower delivery in French-speaking Switzerland
Delivery services and lead times compared.
your-shop.ch
A bouquet to brighten someone's day
Enquiry sent
Thank you for your order
Enquiry sent — the florist will get back to you.
1Search
2Ad
3Website
4Contact
Fictional example of an ad on Google Search. Not every click leads to an enquiry or a sale.
Is it right for your business?
Yes, absolutely
Your customers already search for what you do on Google
Accountant, garage, dentist, beauty salon, tradesperson, lawyer: if people type your trade followed by your town, your ads can appear in front of them from day one. This is where Google Ads works best.
Yes, with one prerequisite
You sell online and have a product catalogue
Your products can appear with a photo and price right in the search results. This requires an up-to-date product feed: we first check that your shop can provide one before recommending this type of campaign.
Not as a first step
You're launching an offer nobody knows about yet
If nobody is searching for what you offer yet, there are no searches to capture. Google Ads can help test messaging, but other channels will deliver better results at the start — and we'll tell you so.
We first assess whether Google Ads fits your business, your goals and your budget. If it isn't the right channel for you, we'll tell you in our first conversation, before any quote, and point you towards what will make more of a difference.
Recognise yourself in one of these situations? The easiest thing is to talk it through: one conversation is enough to know whether it's worth it for you.
Let's talk about your projectWhat Wanderful takes care of
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Campaign setup and structureChoosing campaign types, splitting by service or product, selecting and excluding keywords, setting locations and ad schedules.
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Writing your adsHeadlines, descriptions and assets, written in your language and the way you talk about your business. Several versions run side by side to see which one brings in the most enquiries.
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Setting up conversion trackingConfiguring conversions in Google Ads, GA4 and Google Tag Manager, so you know which searches lead to calls, form submissions or orders — not just clicks.
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Ongoing optimisationBids, keywords that spend without delivering, new search terms to exclude, ads to replace. We work on your account at the pace agreed with you, and we tell you what's changed.
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Landing page reviewWe look at the page your ads point to and tell you what's stopping visitors from contacting you: missing information, a form that's too long, a phone number nobody can find, slow loading times.
The landing page review is included. Changes to the page or building a new one, however, fall under our Web design service and are quoted separately — you're free to hand them to your usual provider instead.
How we work
Audit & analysis
We review your existing account, or start from scratch. We analyse what your competitors are doing on your keywords and what people in your area are actually searching for.
Preparation
We build the campaigns, write the ads and set up conversion tracking. Nothing goes live until you've signed it off.
Launch
Go live. We keep a close eye on the first few days: that's when irrelevant searches show up, and they need excluding quickly so you're not paying for nothing.
Follow-up
Optimisation at the agreed pace, then a monthly check-in: what was spent, what it brought in, and what we're changing next month.
What we need from you: access to your Google Ads account (or permission to create one in your name), access to your website to set up conversion tracking, the areas you serve, and a rough idea of what a new customer is worth to you on average. That last point is what tells us whether a campaign is profitable or not.
What you actually get
Calls and form submissions
The number of incoming enquiries that genuinely come from your ads — not an impressions graph.
Cost per enquiry
What each enquiry cost you, so you can compare it with what a customer is worth to you.
The searches that work
The exact words typed by the people who contacted you — useful well beyond your ads.
What we've stopped
The keywords and ads we've paused because they were spending without delivering, and why.
Our approach
A campaign doesn't stop at the ad. What determines the result is the whole chain: what the person types, the ad that answers them, the page they land on, and the enquiry that comes out of it — or doesn't. We work on all four links together, because one weak link cancels out the work on the other three.
It's also what guides our optimisation. Rather than making random changes, we look in the data for the exact point where the chain breaks: a keyword that brings visits but never an enquiry, an ad that's seen a lot but rarely clicked, a page that loses visitors before the form. And that's where we fix it.
This approach comes from the training of Nassima Rizzotti, founder of Wanderful: a Management graduate, she is pursuing advanced specialist studies in marketing at HEC Lausanne — strategic marketing, consumer psychology and data analysis methods. See our approach in detail.
“A great experience with Wanderful Marketing. They helped us build our entire branding strategy, including logo design, visual identity and digital strategy. A young, creative team that's all-in on AI! Highly recommended.”
Frequently asked questions
How does the budget work?
You stay in control: your ad spend is paid directly to Google with your own payment method, you set the cap, and you can change or pause it whenever you like. We take no commission on it.
Our fee, on the other hand, is an amount agreed in advance and independent of what you spend on ads: we have no interest in pushing you to spend more.
The quote is drawn up in writing after our first conversation, detailing exactly what's included, before anything starts. What it depends on:
Number of campaigns
Existing account or new setup
Lead generation or e-commerce
Number of languages
Geographic areas
Conversion tracking to set up
Reporting frequency
How long before we see results?
Ads can run from launch day: visibility is immediate. However, it usually takes a few weeks of data before we can say what's working and what needs cutting.
The first few days are mainly about weeding out searches that have nothing to do with your business. That's normal — and it's exactly the job.
Do I keep control of my account?
Yes. The Google Ads account is in your name, you own it and you keep access. If you stop working with us, you leave with the history, the campaigns and the data.
What's the difference with SEO?
An ad appears immediately, and stops the day you switch off the budget. SEO isn't paid per click, but takes months of work before you climb the rankings.
The two complement each other: ads cover the present, SEO builds the future. That's what the demo at the top of this page shows, and it's what our SEO & Visibility service is for.
Which campaign types do you use?
We choose based on your situation, and we explain why:
- Search — your ads appear when someone types a search. This is the starting point in the vast majority of cases.
- Shopping — for online shops: your products appear with a photo and price. Requires a product feed via Google Merchant Center.
- Performance Max — a campaign that runs automatically across Search, YouTube, Gmail, Display and Discover. Useful once there's already conversion volume, much harder to read when you're starting out.
- Remarketing — showing your ads again to people who have visited your website without contacting you.
How is conversion tracking set up?
We connect Google Ads to GA4 and use Google Tag Manager to set triggers on the actions that matter: form submissions, clicks on your phone number, completed orders.
If your website doesn't allow this tracking, we'll tell you before we start. Running campaigns without conversion tracking is spending blind: we'd rather sort that out first.
Do you use a particular tool?
Yes. We've built our own tool connected to the Google Ads API: it reads the performance of the accounts we manage and flags anything drifting — a campaign burning through its budget without conversions, a keyword whose cost is soaring, a disapproved ad.
It doesn't make decisions for us. It saves us the time we'd otherwise spend compiling spreadsheets, and that time goes back into your account.
What if Google Ads isn't right for my business?
We'll tell you in our first conversation, before any quote. It isn't the right channel for every business, and launching campaigns that can't be profitable serves neither you nor us.
Let's talk about your project
A first conversation to understand your business, your goals and your budget, and work out whether Google Ads suits your situation.